Monday, May 14, 2012
The last Hummer?
At a used book store, the cheapest books are the ones that predicted the future. What they have in common is that their vision of what lies ahead is how things are now, only more so. Trend lines continue as they are.
This picture was taken near the end of 2008. The SUV/ big truck trend was already over, but GM thought they could milk the segment at a premium. They did not realize that a segment in decline would drag down their own sales.
Looking back on it, it appears that GM could have looked to the election at the time for a guide to where things were headed. A former governor of Texas was leaving the presidency due to term limits. The two possibilities on the way in had grown up in Coronado and Honolulu.
In less than two years, Hummer was finished.