This was what started the SUV boom in the US. Sure, there were others. You can go all the way back to the first cars, when there were very few paved roads. As roads got paved, there were dedicated SUV's, such as the Dodge Power Wagon, the Jeepster and the Wagoneer. Their owners, however, were too rich or too weird or too outdoorsy to start a trend. In the early 1980's, Range Rovers were aspirational, hard to get, but not quite out of reach. Their wow factor changed everything.