Wednesday, January 16, 2013

The Mexican Car Market: A short series that's too long.

Detroit used to own these streets.  Long after Honda dominated places like Ohio, Chevrolet and Mercury were prestige brands.  This was 1994.  At the time, change was in the air.  Detroit was blowing it again.  Greater brand loyalty than they had at home was going away.

Now, the Mexican market appears to be wide open.  If something with as bad a reputation as Renault can sway buyers, it's anybody's ball game.

Then again, if Renaults are on your street, you might live under the protectionist umbrella of the Euro zone.  Depending on how your cheap Renault works out, you can thank or curse French taxpayers.

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