The first one I saw was a putty colored Volvo wagon. It's raised a bit, in an effort to attract those who are cycling out of SUVs. The back end looks glued on to the rest of the car. The car is a box, and the rear is suddenly a trapezoid with rounded corners on the top. The designers tried too hard and couldn't even be Swede-ish. Instead, they have captured the cheapness of IKEA.
The Audi was a swanky black sedan. The only chrome I saw identified the engine, a V6 TDI. It's obvious what they're trying to achieve, but I suspect that it will combine the thirst of a 6, the durability of a turbo and the sluggishness of a diesel.